SERAC. A world within.

Campaign film, nine seconds, silent: a strip of light moves onto Viceversa, and the head turns once from onyx to lapis lazuli.

Discover Viceversa

One ring. Two sides.

Onyx on one side, lapis lazuli on the other. When you wear it, only one of them shows; the other rests against your finger. Try turning it here.

Viceversa on a dark holder against a pale, matt ground, a strip of light falling from the upper left, lapis lazuli on top

Viceversa on a dark holder against a pale, matt ground, a strip of light falling from the upper left, onyx on top — Onyx up

The turn isn't loading right now. Both positions are shown here as stills.

Drag to turn, or choose a stone.

All five stone pairings

Drag to turn, or choose a stone. Use the arrow keys to turn the head; hold Shift for small steps. The buttons switch between positions without animation.

The rings

Viceversa

Two stones, reversible

View Viceversa

Dots

A lab-grown ruby, smoothly domed

View Dots

Bearing doesn't come from what you own.

Where the name comes from, who the pieces are for, and who is behind SERAC.

The house

Collection

Personal objects with a form of their own and a quiet presence. You will already find the stones here, along with the planned metals and sizes.

View Viceversa View Dots Size & service

Coming soon

Relief

Coming soon

Not yet available to order. Dimensions and details may change slightly before production. Digital rendering.

Open and slender, hammered outside, the wordmark inside

View Relief

Kuvert

Coming soon

Not yet available to order. Dimensions and details may change slightly before production. Digital rendering.

Black leather, a slim shape

View Kuvert